BRAND VALUES
As a fundraising campaign we take in pride and care for our recipients and donors. We do this by sticking to our 6 strategic goals as we as a community are able to put the voices of women in need at the centre of change.
DIGNITY
For women to feel valued and respected for their own sake, and to be treated with dignity.
GUARDED
Creating a guard and lifeline to make women feel at ease with the safety and closure of their alarm.
PASSIONATE
Passionate about the caring of vulnerable women on the streets.
INSPIRE
Inspire people to donate and help others in the community.
DIVERSITY
Taking on board different diversities such us race, class, disability, age, sexual orientation and gender identity.
UNITY/COMUNITY
Working together unitely by encouraging woman to look out for woman. Doing this by valuing everyones time that contributes and receives to achieve our aims and vision.